Supplements and the Supplement Industry – An Introduction
If you are unfamiliar with supplements, trying to find them can be confusing and overwhelming, because there so many different brands and products, with new ones being released all the time. There are currently so many products that it is practically impossible to keep track of other good foods. Even people who work in the supplement industry tend to think about certain areas, such as vitamins/minerals, sports supplements, herbs, etc.
Supplements can even be confusing, because according to the who you talk to, you will usually get very different jugement. Many people have extreme or biased views of supplements, with normal folks on one side saying everyone in order to be take many different supplements and people on the other side saying all supplements are worthless. As with most issues, the simple somewhere in joining. There are certainly some great supplements available, but many items are essentially worthless, while have some positive benefits, but aren’t worth the cost for them.
Perhaps the greatest amount of supplement confusion stems inside marketing tactics companies use to promote their products, particularly in magazines. Many health and fitness magazines are properties of the same company as the items which are advertised on the magazine and even some of the articles are in order to promote their own brand of remedys. When I worked in supplement stores I frequently spoke with folks about supplements and it was interesting countless people had biased views towards or against certain brands based on which magazines they seen.
To make matters worse, supplement marketing often sites scientific research to add credibility to products, but this information is rarely presented within an honest and straightforward way. In many cases, the research is poorly done, financed by the supplement company, have results that have been refuted by many other studies, or contain nothing to use the product being sold. Unfortunately, the only way to figure out the studies and claims are legitimate is to find and read created study, but you will a daunting task even for individuals the industry. Of course, supplement companies are well aware of that fact they as well expect that men and women will not fact check their claims.
By quoting information from scientific studies, companies often effort to make their products sound better compared to they actually are. Detrimental thing is both reputable and disreputable companies use this plan to help market their products. Marketplace . between the negative and positive companies is reputable companies put quality ingredients in their products and the labels contain accurate data. Disreputable supplement companies may have lower stages of ingredients than the label claims or their supplements may even contain some of the listed ingredients at all.
Companies frequently make do with making questionable claims or lying exactly how much of an element is in a product, because the supplement industry is not government regulated. However, while the product itself is not regulated, there is some regulation about what information can display on a label. For instance, companies aren’t allowed to make any claims about products preventing or curing diseases. Instead they have drugs what are called “structure/function” claims.
A structure/function claim would be for example a calcium supplement label stating that “calcium is necessary for strong bones.” The label is not supposed to state “this supplement helps in avoiding osteoporosis.” Any supplement that references diseases such as osteoporosis must also convey a statement like, “This supplement is not intended to diagnose, treat, cure or prevent any ailment.” These statements are required, because government regulations say that simply a drug can make claims about preventing or treating diseases.
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